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Student Projects

Master Theses 2017 (Vrije Universiteit Amsterdam)
• Raya Berkelaar, Is this an ad? The effects of ad recognition on Instagram.
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Sophie Boerema, The power of narratives in video advertisement: An examination of the TEBOTS model to test the influence of narratives on attitude towards the ad and buying intention.
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Meryam Boufouchk, Advertising on Instagram: A friend’s or a brand’s post?
• Jade de Jong, Selective exposure to veganism: Healthy or not?
 Kim de Koning, My friend made me like it, or did the brand? The effect of native advertising on Instagram on attitude toward the brand with the mediating role of social comparison.
• Steffi Hoolwerf, Liking a post from a friend more than an ad(vertorial): The differences in attitude towards the ad when seeing a social post, an advertorial, or a traditional ad.
• Lisanne Klopper, The power of imagination: The psychological effects of narrative transportation and boundary expansion on brand attitude.
• Tessa Puijk, The effect of different ads on Instagram on the attitude towards the brand: Advertorials compared to social posts and traditional ads.
• Jane van Daalen, Why change my views: Selective reading of political online news: The influence of familiarity versus novelty, attitudes, comprehension, interest, and motivation on selective exposure.
• Yessica Wijchers, How do you like your news: safe or challenging? Influence of familiarity on people’s selection of news items.
• Léon Wijers, Selective exposure: A psychological wall towards a vegan diet.

Master Theses 2016 (Vrije Universiteit Amsterdam)
• Lisette van Baarsen, “This article is sponsored by”: How advertorials compete with editorials in selective exposure and selective sharing.
• Marieke van den Berg, Online sustainable health news: Exploring the attitude-behavior gap.
• Mieke Brethouwer, Why do you like, share, or comment on health posts on Facebook? The influence of involvement, message responses, and self-control.
• Marieke Heijnen, I share, therefore I vote: Influence of selective exposure and selective sharing on political participation in the Ukraine Association Agreement.
• Maura Moss, “Friends” with benefits: Research on the dark side of Facebook.
• David Overmars, Unveiling the road to more mobile app downloads.
• Nils Paar, The cues to success: Revealing the heuristics that lead to more app downloads in the finance category of the Google Play Store.
• Lotte Smits, Selective exposure, social media, and mass polarization: The role of social media in attitudinal polarization regarding migration in the Netherlands.
• Rowena van Staveren, Warning, graphic content:
The relation between attraction to and enjoyment of media violence.
• Anh-Vi Tong, Welcome to the dark side of Facebook: Self-esteem, the dark triad, and hate-following as predictors of schadenfreude.
• Angel Udvardi, Eeny, major, minor, boo: Minor and major spoilers on the enjoyment and suspense of horror films.
• Caitrina van Veen, “I’d rather not say”: How does the spiral of silence affect the online conversation on feminism?


Master Theses 2015 (Vrije Universiteit Amsterdam)
• Marloes Jeurink, Spoiling TV shows: The influence of genre and personal attributes on the enjoyment, suspense, and transportation of spoiled TV shows.
• Romy van Keppel, Why do we compare ourselves with the people we follow on Facebook?
• Sophie Passe, The effect of self-presentation motivations on sharing music on Facebook.
• Maria Purwitasari, The effect of social comparisons on Facebook, and contributions to depression and compulsive buying behavior.
• Newien Rampersad, Spoilers, spoilers everywhere!: The effects of spoilers in movie clips on enjoyment and transportation.
• Rowie Schopman, Social sharing: The influence of social motivations on the sharing behavior of movies.
• Sven Ulrich, Predictors of hate-follow behavior and schadenfreude on social networking sites.

Bachelor Theses 2016 (Vrije Universiteit Amsterdam)
• Jessica van Es, The future starts now: Effects on behavior improvement, through the working self and the reading of personal blogs.
• Monika Grooteman, Selectively reading blogs: Explaining individual preferences through contingent self-esteem, possible selves, and gender.
• Michelle Kribben, Selective exposure to blog texts in life transitions: Uncertainty, avoidance, and gender.
• Sharon Liem, What do you like to read today? The blogosphere, people’s self-concepts, motivations, and selective reading.
• Fleur Steenbrink, The effects of personal blog reading on future self-concepts and self-improvement behavior.

Bachelor Theses 2015 (Vrije Universiteit Amsterdam)
• Lisette van Baarsen, That’s not what happens in the book: How spoilers and transportation affect the appreciation of a story.
• Benjamin Collins, Are we spoiled? The mutual effect of transportation and spoilers on enjoyment.
• Tom Everard, Ruined or relieved: Spoilers, adaptations, and narrative enjoyment.
• Lieke Hoefs, The influence of narrative spoilers.
• Rowena van Staveren, Brace yourself, spoilers are coming: Effects of spoilers on transportation and enjoyment.

Pre-Master Theses 2015 (Vrije Universiteit Amsterdam)
• Varisha Balsingh, Renee Haenen, Hilde Nugteren, & Angel Udvardi, (Don’t) tell me how it ends: Autonomy, reactance, and entertainment spoilers.
• Marieke van den Berg, Natascha Olofsen, David Overmars, & Nils Paar, Do online recommenders persuade themselves by publicly sharing?

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